Personal Consulting

Brian Jud can help you create a better book,

distribute it to markets you may not even know exist,

price it profitably and

promote it more effectively,

so you can...

Create and sell more books

Perform better on TV and radio show

Become more profitable

Sell in lucrative, non-bookstore markets

Minimize -- if not eliminate -- returns

Brian offers consulting services for your needs and budget, on an hourly, daily, weekly, monthly or project basis.

 

Tap into Brian’s 30+ years of sales and marketing experience



Start off with a One-Hour Consultation


In one hour ($250), Brian can answer your most pressing questions and point you in the right direction to continue on your own. We can also…

· Evaluate your title, price and cover design

· Give you names and addresses of distributors that are “small-press friendly”

· Create a summary marketing plan (created with Marcella Smith of Barnes & Noble) to submit to the distributors

· Provide you with a list of publicity firms suited to your needs

Bonus Offer: Sign up for one hour of consultation and receive these FREE --

A copy of Beyond the Bookstore (a Publishers Weekly book) and The Marketing Planning CD-ROM describing new ways to sell more books profitably to special-sales buyers.

A subscription to Book Marketing Matters, a bi-weekly, special-sales ezine that contains regular columns by Dan Poynter, John Kremer, Marcella Smith, Paulette Ensign, Penny Sansevieri, Rick Frishman, Eric Kampmann, Pam Lontos, Jan Nathan and Brian Jud.

Networking Pocket Guide. Discover what networking really is, with whom to network, where to network, networking guidelines and a pre-networking checklist.

The two ebooklets The Buck Starts Here: 635 Tips for Creating Successful Marketing Strategy and Plan Your Work and Work Your Plan: 461 Tips for Profitable Marketing Planning



Publicity Package


If you need immediate help with publicity, try the $1500 Publicity Package in which you get --

 

 

· Instructions for creating a PAR™ (Problem – Action – Solution) Analysis that points directly to your Unique Competitive Advantage

· A unique press release based on your unique benefits

· A list of local and national media, with contact information

· A list of libraries that seek and pay authors for local presentations

· Two hours of media training over the telephone

· A list of publicity firms suited to your needs

 

Includes these FREE

A copy of the 90-minute video program, You’re on the Air that presents interviews with producers of talk shows such as Larry King Live, Good Morning America, Imus in the Morning and CNBC to reveal the secrets of getting on and performing on talk and news shows. Its two companion guides Perpetual Promotion and It’s Showtime.

A subscription to Book Marketing Matters, a bi-weekly, special-sales ezine that contains regular columns by Dan Poynter, John Kremer, Marcella Smith, Paulette Ensign, Penny Sansevieri, Rick Frishman, Eric Kampmann, Pam Lontos, Jan Nathan and Brian Jud.

Media-training Pocket Guide. Keep tips for performing on any TV or radio show at your fingertips. The perfect relaxation device for the Green Room.

The ebooklet, Get Your Word’s Worth: 555 Tips for Improving Your Book Promotion. The tips in this booklet will stir your creative juices and help you sell more books.



Basic Marketing Package


If you would like strategic guidance and personal coaching for your unique situation, sign up for the Basic Marketing Package at $2500. In addition to answering your individual questions and giving you forms, articles and Wizards, I can help you...

· Define a production time line that will keep you on track, on budget and on time. I will recommend suppliers to work with you at every step of the process. You should experience greater revenue, more quickly.

· Develop a book strategy. I will review your cover design and interior layout, and then make recommendations that will increase your book’s salability in bookstores and non-bookstore markets. Don’t overlook the small points that can make a large difference in your sales.

· List and contact distributors to arrange distribution among bookstores and libraries. I worked with Marcella Smith (Small Press Business Manager, Barnes & Noble) to create a distribution-submission package that is almost guaranteed to give you greater consideration.

· Calculate the optimum price that will maximize your revenue and profits. Do you want to price your book for maximum sales and profits? Using a seven- or eight-times-cost formula can destroy your chances of success. Your book will be on store shelves next to competitive titles. Potential buyers compare prices and choose the lowest-priced book. Or do they? The price of your book could be the single most important decision you make. There are four basic pricing strategies, and one of them is perfect for your books and market conditions. Learn how to do it right.

· Decide how many books to print. This decision alone can make or break a publishing venture. The right decision maximizes your inventory, profits and opportunities.

· Create a list of appropriate local and national media – both print and broadcast. Do you want to get on more television and radio shows? I will show you practical and creative ways to get on any television or radio program. You will discover how to write a cover letter that will get the producers to call you and arrange an interview. 

Bonus Offer: Sign up for the Basic Marketing Package and receive Beyond the Bookstore, all eight ebooklets and a free copy of the 90-minute video tape You’re On the Air featuring producers at the top radio and television shows describing how to get on and perform on their shows. Rick Frishman (President of Planned Television Arts) and Brian Jud are the co-narrators of this videotape.



Advanced Marketing Package


If you already have a good handle on basic marketing strategies but need more help in taking your business to the next level, you need the Advanced Marketing Package at $5000. In addition to answering your individual questions and giving you forms, articles and Wizards, I can help you...

· Create a marketing plan. Stop following the Ready, Go, Get Set. planning sequence and start becoming more profitable. Planning is the most frequently overlooked step in successfully publishing a book. I will help you plan exactly what to do, when to do it and know what should happen when you do.

· Design the most appropriate distribution system for bookstores, libraries and non-bookstore markets (such as specialty stores, discount stores, airport stores, catalogs, schools and many more). Are you using the most effective distribution system for your titles, your customers and your business? Find out how using dual distribution can double your sales and revenue. You may need a distributor and a wholesaler, or maybe neither one. If you make the wrong decision the results can be devastating. Learn how to manage your distribution channels for more profitable sales. This includes creating distribution for bookstore and special-sales markets

· Analyze competition. Hundreds of new titles were published every day in 2005. I can identify your competitors, analyze their strengths and weaknesses, and suggest strategies for positioning, pricing and marketing your products and services to compete more profitably.

·  Learn how to perform better on the air, and sell more books. You can appear on hundreds of shows and never sell a book – unless you know the secrets of performing like a pro on any talk or news show, on television and radio. Brian is the host of a television show and a radio show. He has also been a guest on hundreds of other shows. Over the telephone or in person, I can help you avoid the major blunders and increase your chances of selling more books on the air.

· Promote your books more effectively. Are you getting the most bang from your promotional buck? Publicity is not the only promotional tool for selling books. In fact, it is only one of many, and in some cases it is the least effective. There are literally thousands of ways you can promote your titles, effectively, efficiently and economically. Discover how to customize a promotional plan combining the most effective combination of publicity, advertising, sales promotion and direct marketing for your books, personality, markets, budget and available time.



Special-Sales Marketing Package


 Are you getting your share of the $16 Billion non-bookstore market? Now you can, with this $2500 Special-Sales Marketing Package customized to your titles. Discover unique market niches and specialty stores in which to sell your books. Find simple ways to sell more books in discount stores, warehouse clubs, catalogs, book clubs, associations, corporations, schools and government agencies in need of books just like yours. Many with no returns! You will get …

· A PAR (Problem – Action – Solution) Analysis that points directly to your Unique Competitive Advantage

· A customized list market niches and specialty stores potentially interested in purchasing your books

· Tips and help on contacting government agencies and selling to the military, catalogs and book clubs

· A list of associations with names of people to contact that could use your books as premiums, or to sell in their bookstores

· Unique ways to sell thousands of books to corporations

· A package to submit to distributors and rep groups that can sell your books to airport stores, discount stores, warehouse clubs, supermarkets and pharmacies

· A Book Marketing Navigator-- a list of the general types of businesses, and associations -- customized to your title and could purchase your books. This list does not give you the names of individual buyers, but will help you focus on the markets that should be most interested in purchasing your books.

Bonus Offer: Sign up for the Special-Sales Marketing Package and receive Beyond the Bookstore, all eight ebooklets and a free copy of the 90-minute video tape You’re On the Air featuring producers at the top radio and television shows describing how to get on and perform on their shows. Rick Frishman (President of Planned Television Arts) and Brian Jud are the co-narrators of this videotape.

You will also get a 10% discount on the fee to attend Brian Jud’s National Special Sales Conference, with Simon & Schuster, sponsored by Publishers Weekly and R. R. Bowker. You can have scheduled appointments with buyers in special markets, interested in purchasing books just like yours.

Brian Jud Bio

 Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC.

Brian is active in special-sales marketing. He is the host of the National Special Sales Conference sponsored by Simon & Schuster, Publishers Weekly and R. R. Bowker. Brian also conducts the Masters of Book Marketing seminars and the Book Marketing Monthly teleseminars. He is the author of Beyond the Bookstore (a Publishers Weekly book) and The Marketing Planning CD-ROM describing new ways to sell more books profitably to special-sales buyers.

Brian is also the editor of the Book Marketing Matters newsletter on special sales topics. With Oracle Corporation, he developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits. This system is being used by R. R. Bowker to sell books to non-bookstore markets. Bowker is also publishing Brian’s series of eight booklets with Proven Tips for Publishing Success.

Brian has also written and self-published five books on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to the PMA Newsletter, SPAN Newsletter and Book Marketing Update.

Brian is the host of the television series The Book Authority and has aired five hundred and fifty shows. In addition, he is the author, narrator and producer of the media-training video program You're On The Air. He also wrote and published the books It’s Show Time and Perpetual Promotion. These describe techniques for authors to get on and perform on television and radio shows.

Brian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at PMA-University and for publishing groups around the country. And he is the founder and president of the Connecticut Authors and Publishers Association.

Contact Brian at P. O. Box 715, Avon, CT, 06001; (800) 562-4357; brianjud@bookmarketing.com or visit http://www.bookmarketing.com.