|More than half
of all books sold every year are sold outside of bookstores. This could
in places such as
79 strategies in Beyond the Bookstore™ show you how to tap the enormous, lucrative market of special sales
|· Discover the secrets for selling more of your books in new places.|
|· Increase sales and profits as you reduce returns.|
|· Get special hints for finding the buyers in all the markets listed above – and more. Learn unique hints for contacting them successfully.|
|· Become more profitable with fewer returns.|
The Marketing Planning CD-ROM™ walks you through the steps for creating a customized marketing plan.
It helps you increase profits with these practical aids –
|· A Special-Sales Marketing Timeline that can be quickly customized to any title.|
|· Easy-to-use formulas for finding your break-even point for direct-mail campaigns, media tours and trade shows|
|· A Profitability
finding the optimum combination of bookstore and special-sales
|Here is what the book-marketing pro’s are saying about Beyond the Bookstore|
"To sell more books in less time and have more fun doing it, read Beyond the Bookstore. You will discover the secrets of reaching the often missed, big opportunities that will help you make a difference for your future sales and a great profit for yourself now."
Mark Victor Hansen, co-author of the #1 best-selling Chicken Soup for the Soul
"Outstanding and very insightful. Brian's years of marketing experience and expertise show through very clearly on every page of this excellent book."
Dan Poynter, author of The Self-Publishing Manual
“With half of all book sales being made outside of bookstores, it's important for you to know how to sell to special sales markets. In Beyond the Bookstore, Brian shows you how to write a special sales market plan, how to find the key contact people, and how to prioritize your contacts. If you want to sell outside the bookstore market, read this book now.”
John Kremer, author, 1001 Ways to Market Your Books
“Special-sales marketing is not about selling books, but content. Beyond the Bookstore shows publishers how to make that transition and increase their sales and profits.”
Frank Fochetta, VP, Director of Special Sales and Custom Publishing at Simon & Schuster
"While the bookstore market is a great place to sell books, it's more and more difficult to get books placed on the shelves. This book opens the doors to all the other opportunities and avenues that exist for book publishers today and should be included on every publisher's reference shelf."
Jan Nathan, Publishers Marketing Association
"Smart publishers know that they can no longer just rely on bookstores sales to succeed in today's competitive market. Brian Jud shares the intricacies of 'special sales' in this detail-packed book, which is peppered with invaluable contacts and email addresses, as well as actual publishers' experiences. Beyond the Bookstore is a valuable addition to publishers' own reference shelves."
Mary Westheimer, President, BookZone
"A real revolution has swept through the world of book publishing and book selling, and few have fully appreciated the challenges and the opportunities that have resulted. Brian Jud can be counted among the few. He has written a book that speaks to the issues of today’s marketplace with clarity and wisdom. He knows his stuff and publishers will truly benefit by reading Beyond the Bookstore."
Eric Kampmann, President, Midpoint Trade Books
“Brian Jud, one of the most innovative and successful book-marketing leaders, offers sage advice on how to successfully sell more books through special markets in his new book, Beyond The Bookstore.”
Ellen Reid, www.smarketing.com
Brian Jud's Beyond the Bookstore is one of the few good resources you'll find for creating and selling more booklets to non-bookstore markets. This book is an excellent addition to your sales efforts."
Paulette Ensign, www.tipsbooklets.com
"The accumulated knowledge contained in Beyond the Bookstore should be considered required reading by anybody who writes for a living, contemplates a career in publishing, or wants to understand this rapidly changing yet still lucrative industry."
Mark Resnick, Partner in FRW Company
“Non-bookstore markets can generate enormous sales for authors - but to generate those sales, you need a plan. Because Beyond the Bookstore, with its automated plan in the CD, gives you the tools you need to plan and implement your sales in those non-bookstore markets, is an essential component to the success of your book.”
Antoinette Kuritz, Radio Host and Book Marketing Consultant
"I sold one-third of the first print run for Principled Profit: Marketing That Puts People First to Southwest Airlines. Following Brian's road map, I expect to continue to enjoy profitable non-bookstore sales for the life of its print run."
Shel Horowitz, copywriter/marketing consultant, www.frugalmarketing.com
“A brilliant understanding of special-sales marketing know how. Especially helpful for a novice like me!”
Mary Jean Young
"Museum stores are just one of the frequently overlooked places in which you can sell more books. Beyond the Bookstore does an excellent job of helping you find and reach these unique and potentially lucrative niches, and understand how they buy."
Tordis Ilg Isselhardt, Publisher, Images from the Past
"Beyond the Bookstoreeffectively describes new ways to successfully sell print-on-demand books to non-bookstore markets."
John Harnish, Infinity Publishing Company
"Beyond the Bookstore helps you see the marketing possibilities and focuses on how to actually achieve them and put more money in your pocket.”
Eric Gelb, editor of Publishing Gold ezine.
"Readers will learn about using free forums, communities and webrings to target their audience for more sales through non-bookstore markets."
Hajni Blasko, Book Promoter at Substance Books
"Beyond the Bookstore and selling to the United States government is a match made in heaven for publishers who want to explode their sales through this enormous, incredibly lucrative market."
Sher Valenzuela, America's Best Selling Government Contracting Expert
Now available in Softcover
ISBN 978-1-928782-20-9 306 pages Softcover with CD-ROM
Order your copy now!
Order Beyond the Bookstore and CD-ROM ($10.95)
* Shipping & Handling $5.95 (Priority Mail)
CT Residents add 6% sales tax
Also available as a PDF Document
Order Beyond the Bookstore and CD-ROM ($5.95)
The PDF file and the CD-ROM will be emailed to you