Beyond the Bookstore Tip of the Week, May 12, 2008Use your booklet as a marketing tool for your business. When properly written, booklets can promote your capabilities while providing information. You can use a booklet describing “101 tips for doing (whatever it is you do)” as an enticement to go to your website to download a free copy. Or, your prospect could send for a free report. Of course, your reply will contain your booklet as well as your collateral material. This gives you a mailing to your prime prospects at minimal cost. Under other circumstances you might give your booklets away as a reason to visit your exhibit at a trade show. Or, you could contact a company to buy your booklets to attract visitors to their exhibit.
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| Discover
additional proven
ways to increase your sales and profits. These easy-to-use marketing
tools can
help you generate positive results, quickly. |
Beyond the
Bookstore™ is a Publishers Weekly
book by Brian Jud.
Learn how to sell your books to non-bookstore markets, more profitably
with no returns. It contains the Marketing Planning CD-ROM™
with templates for planning and tracking sales and expenses.
You will discover the secrets for selling more of your books to buyers
you may not have thought of, how to increase sales and profits as you
reduce returns, and learn unique hints for contacting buyers
successfully. |
Do you want
to create blockbuster
books and sell more of them profitably? Now you can, with the new
series of booklets with Proven
Tips for
Publishing Success, by Brian Jud,
published by R. R.
Bowker. These eight booklets give you thousands of practical tips for
planning and conducting profitable marketing programs. Find out how to
develop, price, distribute and promote your books more successfully.
Learn how to develop creative marketing strategy, how to perform
effectively on television and radio shows, and how to write a practical
marketing plan. |
Book
Marketing Matters Newsletter is a
free, bi-weekly,
special-sales ezine with help for selling more books to non-bookstore
markets. It contains regular columns by Dan Poynter, John Kremer,
Marcella Smith, Rick Frishman, Eric Kampmann, Pam Lontos and Jan
Nathan. It is filled with brief statements of facts to help you sell
more books into non-traditional markets such as Wal-Mart, book clubs,
airport stores, schools, the military, corporations, catalogs and niche
markets. |
This series
of automated Book-Marketing
Wizards give
you the
tools you need to compete more effectively. The production timeline
organizes the steps you should take to publish books on time. The
profit finder helps you calculate the most profitable combination of
sales through bookstores and special markets. Should you go on a media
tour? The Wizard will tell you how many books you need to sell to break
even. Do you plan to conduct a direct-mail campaign? Calculate the
number if books you need to sell to make it worthwhile. |
 Personal
Presentations. Brian can conduct a
workshop with, or
presentation to your group, and demonstrate the basics of marketing
strategy & planning, including creative ways to plan new
products
and expand profits, forecast sales, find and work with distributors,
price books for greater net income and generate "buzz" through
publicity, advertising, sales promotion and selling.
Brian can also help publishers customize a list of potential buyers for
their titles, find dual-distribution strategies for maximum coverage,
negotiate larger sales with corporations and learn tips for selling
more books to discount stores, gift shops, airport stores, museums,
book clubs, catalogs and other non-traditional markets. |
Brian
Jud is the producer and host
of the weekly television show, The
Book
Authority, which helps people in the
audience improve
their writing and marketing skills.
During this 30-minute show, Brian interviews authors, writers, poets,
agents, illustrators, designers and other book-industry people. The
Book Authority is taped at Nutmeg Television studio, 58 West Main St,
Plainville, CT and is broadcast at 8:00 pm every Tuesday in Avon,
Berlin, Bristol, Burlington, Canton, Farmington, New Britain and
Plainville. It then airs on other cable networks in central Connecticut
reaching almost 200,000 homes. |
Articles by
Brian Jud can help you sell more
books, increase your
profits, build a successful publishing firm, create persuasive
publicity and promotional tools, price your books profitably and
establish a formidable distribution network. |
This Book
Marketing Blog brings you the most
current
information to help you increase your sales, discover book-marketing
tips, and share your views with others in the publishing industry.
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Do you know
how and where to start
your special sales activities? The
Book
Marketing Navigator™ provides you with a list of
the general
types of businesses, and associations -- customized to your title --
that could purchase your books. This list will help you focus on the
markets that should be most interested in purchasing your book. |
Brian Jud's
new e-booklets
have thousands of tips to coordinate your product lines with innovative
distribution networks, pricing programs and promotional campaigns. For
example, there are 434 tips for pricing your books profitably, 555 Tips
for improving your book promotion and 482 tips for developing books
that will make a profit. See
sample pages
or order the ebooklets.
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Book
Marketing Works, LLC
50 Lovely Street (Rt. 177), P. O. Box 715
Avon, CT 06001-0715
Phone: (800) 562 - 4357
Fax: (203) 729 - 5335
Email: brianjud@bookmarketing.com
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