Articles

Planning

• 3 Steps to Profitable Business Planning
• A Meeting of the Minds
• I Only Have "-ize" for You
• Monkey Traps and Marketing
• Never Stop Learning
• One Size Doesn't Fit All
• Stop and Pick the Roses
• Goals Are Worthless...
• New Rules for Planning
• The Declaration of Dependence
• Don't Just Do Something Stand There
• What Have You Done For Me Lately?
• The Buck Starts Here
• 4x4 Marketing
• The Point of No Returns
• Misunderstood Marketing
• Put Off Your Procrastination
• Mid-Brain Marketing
• Book Marketing Timeline
• Midyear Measurement
• Forecast Your Sales
• Volume and Velocity of Revenue

• Cradle-to-Grave Marketing
• Sell No Book Before Its Time
• Stop Selling Your Books

• Three Myths About Distribution

• Price is Right?
• Pricing for Profit
• Don't Judge a Book by its Price
• Do You Want to Increase Your Sales?

• Get Your Words' Worth
• How Much Will a Tour Cost?
• How to Conduct Telephone Interviews
• How to Turn Publicity Into Profits
• Mix and Match Your Promotion
• Multiply Your Promotional Impact
• Practice Makes Permanent
• Success is a Matter of Perception
• Take the "Junk" out of Direct Mail
• Trade Show Success is as Easy as PIE
• Free Advertising
• TV or Not TV?
• Using Your Best VOICES on the Air
• How to Write More Pursuasive Marketing Copy
• It's About Timing
• Sell What Your Book Does
• Phantom of the Oprah
• Celebrity Testimonials
• Smile, Dial and Pile Up Your Sales

• Map Your Course to Greater Profits
• Special Sales: Divide and Conquer
• Basic Special Sales Marketing
• Selling Books to Gift Shops
• How to Sell More Books to Corporations
• Make the Grade in the Academic Market
• Sell More Books To Airport Stores, Supermarkets And Drug Stores
• Think Inside the Box
• Three Steps to Special-Sales Planning
• Prioritize Your Prospect List for More Sales
• How to Segment Markets
• Questions to help you sell
• Secrets of Negotiating
• Selling to the Military - Domestic
• Selling to the Military - Overseas
• How to Get Started Selling Books as Promotional Items
• Use a Map to Reach More Buyers
• Ten Steps to Profitable Selling
• Prepare to sell books to companies
• How companies use books
• 17 Ways to Find Potential Buyers
• Learn the Buyer's Criteria