The Marketing Plan Wizard ™

Is your publishing venture headed in the right direction? Are you sure? Is there another way that is easier and more profitable? A successful marketing plan will help you maximum your sales, revenue and profits.

Discover how you can best coordinate your product lines with innovative distribution networks, pricing programs and promotional campaigns.
Stop following the Ready - Go - Get Set. planning sequence and start becoming more profitable.

Use this Wizard to help you plan exactly what to do, when to do it and what should happen when you do. It will walk you through all the steps necessary to write your mission statement, set your objectives, create marketing strategies and devise an action plan to sell more books and increase your profits.

Price: $29.95

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Calculate Your Direct Mail Break-Even Point

Targeted direct-mail campaigns can be a powerful way to bring your message to interested readers. The Direct Mail Wizard™ automatically calculates your gross margin per book sold and your break-even point in terms of the number and percent of responses.

Price: $9.95

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Calculate Your Trade Show Break-Even Point

A trade show such as BEA can be very expensive, but also very lucrative. The difference is in the planning. The Trade Show Wizard™ will show you how to stretch your marketing dollars and prepare for a financially successful trade show.

Price: $9.95

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Calculate Your Media Tour Break-Even Point

A media tour can be an exhaustive, financially draining process if you do not prepare in advance. The Media Tour Wizard™ will help you determine the number of books you have to sell to break even on any media tour.

Price: $9.95

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The Press Release Wizard

The Press Release Wizard provides step-by-step instructions that will help you create a practical press release. Brief directions are found in the left-hand column. Read the instructions for each step, and then write your response in the gray text block in the right-hand column. Use as much space as you need. Use these techniques as guidelines, not as rules. Write for the recipient, not about your book. Practice writing headlines in several different styles and then write supportive body copy for each.

Find out when to use a News Headline, or a Direct-Benefit Headline, or Gimmick, Curiosity or Horn-blowing Headlines.
Discover the best body copy that goes with each headline type.

After you have completed the step-by-step instructions, click the “View Press Release” button at the bottom of the page. You will find your text in the form of a complete press release, ready for printing.

Price: $29.95

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Book-Production and Marketing Timeline Wizard

  Did you ever wish you had done something differently in the early stages of your book's life? The real success of a book may be determined long before it is printed. This checklist will not only show you all the steps to take and the order in which they should be taken, but it gives you links to suppliers who can help you with them.

  Simply insert the estimated publication date for your book. The Book Production and Marketing Timeline Wizard automatically calculates the dates upon which critical actions must be taken in order to have your book ready for publication when you want it.

  This Wizard will be emailed to you and ready for immediate use.

Price: $4.95

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Distribution-Profitability Calculator Wizard

Are you using the most effective distribution system for your titles, your customers and your business? Find out how using dual distribution can double your sales and revenue. Discover how to manage your distribution channels for more profitable sales. This program will help you find the most profitable combination of distribution channels, using distributors and wholesalers to reach both traditional and special sales markets. The net revenue for selling your books -- given each distribution alternative -- is automatically calculated.

This Wizard will be emailed to you and ready for immediate use.

Price: $4.95

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Book Analysis Wizard

Do you have a strategy in place for creating new products that will maximize your long-term growth and profitability? Profitable product development is crucial to your publishing success, so use this Wizard to help you analyze your titles' impact on your profits and competition.

This Wizard will be emailed to you and ready for immediate use.

Price: $4.95

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The All-In-One Wizard

Now you can get these Wizards on one CD-ROM and save money:

The Book-Production and Marketing Timeline $4.95
The Distribution-Profitability Calculator $4.95
Calculate Your Trade Show Break-Even Point $9.95
Calculate Your Media Tour Break-Even Point $9.95
Calculate Your Direct Mail Break-Even Point $9.95
The Marketing Plan Wizard $29.95

These six Wizards are $69.70 if purchased individually, but only $49.95 if purchased as one package on the All-In-One CD-ROM. SAVE $19.75

Price: $49.95

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