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Book Marketing Works
Brian Jud's book-marketing products and services can increase your sales, revenue and profits
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Premium Book Company

Book Marketing Works (BMW) is the leading company in the book publishing industry providing publishers with the leads, guidance and continuing assistance they need to increase their revenue and profits in special sales markets.    


Brian Jud

Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host, President of Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of the Association of Publishers for Special Sales (APSS - formerly SPAN).


Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly ® book), a primer on non-bookstore marketing.


Brian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to the IBPA Newsletter, Bound to Sell, The Authority, The Sales Informer and Book Marketing Update. He is the author of the eight e-booklets with Proven Tips for Publishing Success and creator of the series of Book Marketing Wizards. He is also the editor of the bi-weekly newsletter, Book Marketing Matters.


Brian conducts the bi-weekly Book Marketing 201® webinars for APSS. He is a speaker in the series of Masters of Marketing seminars held in cities around North America. His team conducts daylong, onsite training for a publisher's sales force.


He was the host of the television series The Book Authority that has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program You're On The Air. He also wrote and published: It's Show Time and Perpetual Promotion. Brian also conducts media training.


Brian was an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at IBPA's Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. And he is the founder of the Connecticut Authors and Publishers Association (CAPA).


Reach Brian at or you can visit the APSS website at or through his web site at