Book Marketing Works LLC published two books and a video program to help people market their books, products or services on television and radio shows. The video tape You're On The Air presents interviews with producers of talk shows such as Larry King Live, Good Morning America and Maury Povich to reveal the secrets of getting on and performing on talk and news shows. These interviews also show people how they can appear on most radio shows by telephone, without leaving their homes.

Two books (It's Show Time and Perpetual Promotion) serve as companion guides to the video program. These use quotes by the same media professionals to enhance and support the information provided by author Brian Jud.

Order Video and Books ($99.95)

Order Both Books ($19.95)

Video:

The new video program You're On The Air consists of interviews with the producers, hosts and media professionals listed below. They describe the secrets of performing on the air successfully and demonstrate the nuances of projecting the desired image verbally, vocally and visually.

Contributing Professionals:

Jim Bohannon, host of the nationally broadcast Jim Bohannon Show

Wayne Dyer, author of Your Erroneous Zones and Real Magic

Rick Frishman, president of Planned Television Arts

Steve Hall, Publisher of Radio-Television Interview Report

Bill Harrison, Publisher, Bradley Communications Corporation (creator of Publicity Blitz)

Brad Hurtado, former producer for Donahue, Maury Povich and The Charlie Rose Show

Larry Kahn, Director of Talk Programming at Westwood One Entertainment, the company that produces and distributes talk programming for Larry King Live, David Brenner, Tom Leykis, Bruce Williams, Jim Bohannon, Imus in the Morning and G. Gordon Liddy

Eric Marcus, author of the #1 best-selling book, Breaking the Surface and former producer for Good Morning America and CBS This Morning

... And many more industry insiders sharing their unique insight with you.

Description: VHS, 90 minutes, full color, music, graphics

Author, Executive Producer: Brian Jud

Price: $29.95
* Shipping & Handling $5.95 (Priority Mail)
   CT Residents add 6% sales tax

Order

Books

These books and video represent a unique opportunity to learn what the professionals have to say about contacting producers and performing on radio and television shows. Never before has all this information been available to the general public. Don't miss your chance to take a personal media training course from the producers of the country's top shows.

This 96-page book goes into more detail about performing like a pro on any talk or news show. It gives you tips for delivering your message convincingly, with your words and actions. "It's Show Time" uses examples from author Brian Jud's experience and quotes from the media professionals listed below to describe how to conduct media appearances on the air.

Learn additional hints and strategies for performing on the air.

• Know exactly what you will say
• Refine your words for different audiences
• Use memory techniques if your mind goes blank
• Adjust your answers for the amount of time you have on the air

Special hints for radio shows

• Become the perfect radio guest
• 13 techniques to use when taking calls from listeners
• 17 ways to improve your telephone interviews
• Know your material
• Deal with belligerent callers

Communicate effectively on television

• Project confidence
• Become the perfect television guest
• Use your body language, gestures and facial expressions strategically

Publication date: July 1, 1997

ISBN: 1-880218-26-7

Price: $14.95
* Shipping & Handling $1.95 (Media Mail)
    CT Residents add 6% sales tax

Order

Perpetual Promotion How to Contact Producers and Create Media Appearances By: Brian Jud

The 100-page book "Perpetual Promotion" describes how to organize a promotional tour. It shows you where to locate the correct person at any media outlet. Next, the pros demonstrate what is required in a press kit if you want to get their attention. "Perpetual Promotion" also includes a complete list of the addresses and telephone numbers of contacts at the major national television and radio shows.

• Where to find the names of people to contact
• A complete list of all the major shows is included
• Let other people do the work for you
• Use publicity firms to arrange your performances.
• Have producers call you
• Appear on shows without quitting your day job
• Be on national shows without leaving home
• Perform on the air in your spare time or on weekends
• Proven ways to create the perfect press kit
• Get a producer's attention in the first sentence

In addition, you'll get this inside information:

• Interviews with producers of major national television and radio shows and media professionals disclose hundreds of tips for performing successfully on the air. They demonstrate the nuances of projecting the desired image verbally, vocally and visually.
• Prepare for the Big Day. Perform exercises to relax as you drive to the studio. Learn what to do when you arrive. Find out everything you need to know about performing on talk shows, news shows, panel interviews and remote broadcasts.
• Tour a studio. Learn where to sit, how to use a microphone properly, use notes effectively and relax.
• Take a personal media training course. Professional media trainers describe special techniques for projecting a positive, productive image.
• Answer questions flawlessly. Find out how to keep any interview on your agenda without alienating the host or audience.
• Use your voice properly. Learn how to project your voice so you communicate a message that will win the hearts of your audience, and sell more of your book, product or service.
• Be an informative and entertaining guest
• Use voice inflection to reach the audience
• 10 ways to project confidence
• Walk your talk. The experts demonstrate the proper way to apply makeup, what clothes to wear, how to gesture effectively and how to use body language to your advantage.

Publication date: July 1, 1997

ISBN: 1-880218-27-5

Price: $14.95
* Shipping & Handling $1.95 (Media Mail)
    CT Residents add 6% sales tax

Order

The price for the package including You're on the Air, Perpetual Promotion, and It's Show Time is $99.95.

Order

The Book Authority

Brian Jud is the producer and host of a weekly television show, The Book Authority, which helps people in the audience improve their writing and marketing skills.

During this 30-minute show, Brian interviews authors, writers, freelance writers, poets, agents, illustrators, designers and other book-industry people. The Book Authority is taped at Nutmeg Television studio, 58 West Main St, Plainville, CT and is broadcast at 8:00 pm every Tuesday in Avon, Berlin, Bristol, Burlington, Canton, Farmington, New Britain and Plainville. It then airs on a variety of other cable networks in central Connecticut.

For information on becoming a guest on The Book Authority contact Brian Jud at brianjud@comcast.net

TOP