Articles
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Planning
3 Steps to Profitable Business Planning
A Meeting of the Minds
I Only Have "-ize" for You
Monkey Traps and Marketing
Never Stop Learning
One Size Doesn't Fit All
Stop and Pick the Roses
Goals Are Worthless...
New Rules for Planning
The Declaration of Dependence
Don't Just Do Something Stand There
What Have You Done For Me Lately?
The Buck Starts Here
4x4 Marketing
The Point of No Returns
Misunderstood Marketing
Put Off Your Procrastination
Mid-Brain Marketing
Book Marketing Timeline
Midyear Measurement
Forecast Your Sales
Volume and Velocity of Revenue
Product Development
Cradle-to-Grave Marketing
Sell No Book Before Its Time
Stop Selling Your Books
Distribution
Three Myths About Distribution
Pricing
Price is Right?
Pricing for Profit
Don't Judge a Book by its Price
Do You Want to Increase Your Sales?
Promotion
Get Your Words' Worth
How Much Will a Tour Cost?
How to Conduct Telephone Interviews
How to Turn Publicity Into Profits
Mix and Match Your Promotion
Multiply Your Promotional Impact
Practice Makes Permanent
Success is a Matter of Perception
Take the "Junk" out of Direct Mail
Trade Show Success is as Easy as PIE
Free Advertising
TV or Not TV?
Using Your Best VOICES on the Air
How to Write More Pursuasive Marketing Copy
It's About Timing
Sell What Your Book Does
Phantom of the Oprah
Celebrity Testimonials
Smile, Dial and Pile Up Your Sales
Special Sales
Map Your Course to Greater Profits
Special Sales: Divide and Conquer
Basic Special Sales Marketing
Selling Books to Gift Shops
How to Sell More Books to Corporations
Make the Grade in the Academic Market
Sell More Books To Airport Stores, Supermarkets And Drug Stores
Think Inside the Box
Three Steps to Special-Sales Planning
Prioritize Your Prospect List for More Sales
How to Segment Markets
Questions to help you sell
Secrets of Negotiating
Selling to the Military - Domestic
Selling to the Military - Overseas
How to Get Started Selling Books as Promotional Items
Use a Map to Reach More Buyers
Ten Steps to Profitable Selling
Prepare to sell books to companies
How companies use books
17 Ways to Find Potential Buyers
Know Your Prospect's Needs
How to Make a Sales Presentation
How to Write a Sales Proposal
Negotiating Large Quantity Sales
How To Maintain, Grow And Protect Your Business With A New Customer